Name: Advertbar Category: Adware Advice: Remove Risk: Elevated Risk Elevated threats are usually threats that fall into the range of adware in which data about a user's habits are tracked and sent back to a server for analysis without your consent or knowledge. Description: Advertbar is a set of programs, which includes the MessageMates software from Adtools, Inc. These small advertising Windows programs have various characters that display across the screen, such as the animals from "Ice Age," the animated movie. This particular program installs files on the system, as well as a unique identifier in the registry. Upon the closing of the application, this Adware has been known to try and contact remote servers. Advertbar can be installed from MessageMates, ScreenMates, and Screen Movies Signatures: process: ice_age.exe: MD5 Hash: ... process: advertbar.exe: MD5 Hash: 582ce450354cc1befb9.. Type: Adware - Adware is generally software that displays advertisements. Some advertisers may covertly install adware on your system and generate a stream of unsolicited advertisements that can clutter your desktop and affect your productivity. The advertisements may also contain pornographic or other material that you might find inappropriate. The extra processing required to track you or to display advertisements can tax your computer and hurt your system performance.